GREENIUS ON PATCH.COM: Hey, Hermosa Beach Chamber of Commerce, I’ve Got Your New Direction Right Here!

The Hermosa Beach Chamber of Commerce quietly parted ways with its executive director last week, telling local reporters only that it wanted to embark on “a new direction” that would include “more community outreach and more collaboration with local businesses and city government.”

Well I’ve got just the new direction the Chamber is looking for.

It’s a direction totally in line with its mission to “promote, educate and organize the businesses which serve our residents” and will instantly deliver on its desire for community outreach and collaboration with both businesses and city government.

The Green Idea City movement has been slowly building since the Hermosa Beach City Council embraced it at its January goal-setting workshop, as then-Mayor Michael DiVirgilio outlined in his March article in the Daily Breeze.

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GREENIUS ON PATCH.COM: Top 10 Green Champions in Hermosa I’m Most Thankful For

When it comes to the holiday season I’m a Thanksgiving kind of guy.

I love everything about T-Day: the focus on gratitude and appreciation, the gathering of family and friends, the sharing of a feast we’ve all contributed to, and best of all, its non-denominational inclusiveness.

In a year when there was hardly anything on the national environmental scene to be thankful for (and frankly plenty to flat out freak out over) it’s been the right time to think globally and act locally, especially if that locality happens to be Hermosa Beach where you have green champions such as:

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Has the Green Idea City Invited YOU Yet?

My old pal, Michael DiVirgilio, the Mayor of Hermosa – until Pete Tucker takes over that ceremonial title later this month –  is putting on a “Leadership Forum” on Sept 10 in Hermosa Beach in the City Council chamber. I only know about it because the announcement was sent to me by accident with a request not to forward it to anyone.  I’m honoring that request by reposting the invite here instead of forwarding it to anyone.

It’s all been very hush-hush with no public announcements or outreach despite the fact that he’s been planning it for a couple of months now.  It’s apparently by invitation only and intended for VIPs of an undisclosed nature.  Call it a closed session if you want to be really accurate.

This isn’t the kind of transparency or sunshine I expect from local elected officials and this level of secrecy isn’t worthy of a “Green Idea City” label.


Greenius on Patch.com: Lessons Learned on Carbon Neutral City Committee

After eight months of working directly with Mayor Michael DiVirgilio to introduce and launch the Carbon Neutral City initiative, I stepped aside two weeks ago to focus more on the surrounding South Bay communities and to play a different role in Hermosa.

It’s been a rewarding and exhilarating 34 weeks since I first sat down with DiVirgilio, Dency Nelson and Robert Fortunato at the Planet Earth Café to propose that Hermosa Beach become the first municipality in Southern California to go carbon neutral and rebrand itself as the “Green Idea City.”

I’ve learned a lot over that period.

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Getting To Work In Hermosa Beach – The Carbon Neutral ClueTrain Leaves the Station

Courtesy of YouTube and the Hermosa Beach City website, and converted and enlarged through the magic of Greenius, we bring you this exclusive look at the Carbon Neutral ClueTrain leaving the Hermosa Beach station this week.  Local mainstream media missed this story completely but fortunately for them this on-line record will exist for them to use as research.  So will the reporting that the new Patch.com news group will be providing.

The story actually began last week during Hermosa Beach Mayor’s State of the City address where Mayor Michael DiVirgilio spoke about the Carbon Neutral City concept:

Mayor DiVirgilio was right back at it Monday night at the Hermosa Beach Green Task Force meeting, speaking enthusiastically on behalf of the idea:

Join us after the jump to see your friendly neighborhood Greenius and my Fratelli Verde, Robert Fortunato, following the Mayor with our own remarks.

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