Hi, I’m Joe Galliani, the Creative Greenius, and I’ve been a creative director, writer, brand strategist and subject matter expert for some of America’s most successful and demanding corporations. I was a top gun-for-hire freelancer from 1987 to 2011 – with a long break from 2009 to 2011 to do pro bono volunteer environmental work. From January 2012 to October 2013 I served on the staff of CBS EcoMedia where I was the Director of Strategic Partnerships and Public Affairs. I’m now working full time on climate issues.
I’ve spent my entire career inventing and delivering creative solutions that inspire and motivate people to action. Long before my professional career began, my love for unspoiled wilderness and wildlife drove me to the green side.
In 1997 I co-found The Parks Company, along with my business partner and friend, Mike Baggetta, one of the most talented fine artists and gifted graphic artists of our generation. Together we created America’s first and only national park catalog company raising money for the parks with every sale. And we’re still going strong 18 years later.
My passion to protect the beauty and power of nature motivated me to help my clients use their strengths for the good of the many instead of the greed of the few. When I found out that a client doesn’t live up to my own high standards I fired them. That’s why I dumped Washington Mutual as my client in 2007 and walked away from their money before they crashed and burned and screwed their investors and company.
More importantly it fueled my volunteer service for groups like the South Bay Cities Green Task Force the South Bay Environmental Services Center, GRID Alternatives, and the South Bay 350 Climate Action Group here in my Southern California home.
It also called me to employ my skills and talents to read, research, and dig, in order to understand the truth about the greatest challenge of our time – climate change. I have always been here to spread that stark and unflinching truth in my own unique style and offer some of the creative solutions we need to go the green way… before we are forced to simply go away.
But I am not here to waste any of my time or delay any of my actions by being suckered into a nonexistent debate by the cult of climate change deniers. There is no debate on the key issues of climate change or the actions we need to take in response. There is no legitimate argument about the fact that climate change is man-made and that the response is to cut our greenhouse gas emissions.
I have no respect and no time for people who are too evil or too arrogantly ignorant to tell the truth and whose only motivation is to stop us from saving ourselves. If the denier cult is successful in stopping us, then I firmly believe the younger generations who will suffer the worst consequences, will rightfully want to strangle those deniers in their sleep – especially the professional ones who were being paid by the likes of Chevron and Exxon/Mobil. I’m working hard to keep that karma from coming down.
Because of the broad failure of the mainstream media here in Southern California and nationally to cover the climate change crisis and environmental news overall with the urgency and priority they deserve, I was was forced to step into that void and use my journalistic skills and resources to report on these stories in their stead.
Whether it be advocating for the Plug-In vehicle revolution already underway, hands-on solar PV installation and widespread adoption, launching Community Choice Power programs for solar and energy efficiency, the latest on climate change news both locally and globally, feed-in tariffs that pay for renewable power generation or which local South Bay governments and politicians are stepping up and which are letting us down – you can count on my reporting in the Creative Greenius to deliver the news, the truth and the perspective these issues require and deserve.
I’m pretty damn good at what I do, but I’ve up against the most powerful, monied interests on the planet today, the entire carbon-based economy, and they’ve been fighting fang and claw to hold on to their evil empire and maintain their ability to make riches while pouring their toxic wastes into the sky, the waters, and the lands. I cannot stand for that, nor will I.
They’re employing the top talent, mega ad agencies and communication specialists of every stripe around the world – in short, some of the the most shameless suck-ups, sellouts and sycophants of our time. And they’ve got an army of arrogantly ignorant troops parroting propaganda in a mindless march to deluded self-destruction. Some of them are our neighbors.
It won’t be easy, but there are many other good guys and gals out there too and together we’re either going to kick some serious ass… or fry trying.